Sat, 7/11/2026
5:00 PM - 7:00 PM
El Paso Museum of History
510 N Santa Fe St
The El Paso Museum of History invites you to attend the opening of our latest exhibition El Otro Muralismo: Historical and Contemporary Sign Painting in El Paso and Ciudad Juárez. The title, El Otro Muralismo, is a phrase coined by a group of Mexican scholars who argued that sign painting is Mexico’s other form of muralism.
In collaboration with University of Texas at El Paso professor and graphic designer Anne Giangiulio, this exhibition will explore the traditions, practices, and artistry that surround sign painting. Featuring original artworks created specifically for EPMH, the exhibition will also highlight the contributions of local rotulistas.
In the Paso del Norte region, the history of sign painting dates back to 1881 with the arrival of the railroad and subsequent population boom. Stylistically, hand painted signs in El Paso are influenced by classic American sign painting traditions and popular Mexican advertising traditions as found in Ciudad Juárez. El Otro Muralismo will explore this history while also discussing contemporary styles and artists.
accessible_forward Quiet Space, Wheelchair Accessible
